MindMaps | Underdog Tools For Internet Marketers
Roger Pilon, Editor on Nov 21 2007 at 09:06 | Filed under: Internet Marketing Tools, Mindmaps
I don’t know why Internet Marketers don’t use one of the most potential tool available anywhere: Mind Maps. The only Internet Guru that is really pushing mind mapping is Alex Goodall. He created a wonderful tool to fight the information overload all Internet Marketers are facing. This said, can we imagine other ways to use mind mapping in Internet Marketing? Let’s start by an example!
A while ago, I created this mind map for one software company. They were in the process of releasing a new version of their script. I used their written instructions and converted them to a Mind Map!
See by yourself!
The first link will show you a “standard” set of instructions for upgrading software. This are the “normal” instructions companies gives to their clients to help them upgrading.
Boring…at the very least!
Example Of A Standard Set Of Instructions For Upgrading A Software-No Mindmapping At All
Now let’s use these the same set of dull instructions, word-for-word, and transform them into a fantastic mind map. In this last example, you will see that it is far easier to understand all the steps to upgrade the software. It is more colorful, more graphical, in a few words more visual! This is exactly what the brain loves!
Careful! This is a monster .jpg file. The graphic could be smaller!
There is also available a mind map reader, exactly like a Pdf reader. You don’t need to buy Acrobat to read Pdf files. Same thing for mind mapping. You download a mind map reader, install it on your computer. Now you can read any mind maps files. You can’t edit them, but you can manipulate them.
The monster mind map graphic file you just saw becomes much more friendly with the reader. For example rather to see all the branches at the same time, the user could decide to just display the main branches.
Here are a few ideas on how Internet Marketers could use Mind Maps:
- Mind Map Teaser : you have a Pdf report. Why not create a Mind Map that shows up all the topics discussed in your report!? Like a Table Of Contents but much more “brain” friendly. In a few seconds, any potential buyers will knows in one second what you are talking about! Don’t forget: table of contents are boring, Mind Maps are not!
- Mind Map Bonus : for each Ebook purchase, you offer a Mind Map of this very same ebook
- Mind Map New Life : you know and I know that Internet Marketers are promoting the same ebooks. Some add videos, sounds to get this edge over competition. Why not be the only one to offer a mind map with your ebook!
- Mind Map Videos : explaining a software, a system, a strategy with videos is, nowadays, close to become a standard. Make a Mind Map of your strategy for example, and combine this Mind Map with video! I saw that once! It is a killer combo: sound + video + mind map. Very very powerful!
These were just a few examples of Mind Mapping applied to Internet marketing.
Resources On Mind Mapping
- for a more in depth definition go to this wiki!
- here there is a free mindmap tool you can download
- type the word “mindmap” in Google. You will get more choices than you can handle! Most of them offer a free trial.
- now you can make a mind map online. No need to download anything at all! You can even share your mind map with the rest of the world. Try this free online mind mapping site!
- the Rolls Royce of mind maps? Mindjet! They have a free trial! Have fun with it!
Roger Pilon, Internet Marketing Babbler
